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While Atlanta consultant Scott Bukett encourages offshoring---outsourcing of some aspects of you business overseas---as one possible strategy when bootstrapping a startup, he also warns:

Never, ever, ever, ever, ever offshore a core competency.

We might conclude that Scott would give similar advice for outsourcing key functions to a domestic company.

The question, of course, is whether 1 Greek Store's core competency could be considered marketing of the apparel or making it.

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