When should you outsource?
CONTINUED FROM PREVIOUS POST
While Atlanta consultant scott Bukett encourages offshoring—outsourcing of some aspects of you business overseas—as one possible strategy when bootstrapping a startup, he also warns:
Never, ever, ever, ever, ever offshore a core competency.
We might conclude that Scott would give similar advice for outsourcing key functions to a domestic company.
The question, of course, is whether 1 Greek Store's core competency could be considered marketing of the apparel or making it.
CONTINUED NEXT POST