Edward at positivecapitalism suggests this stripped down version of the business plan for bootstrappers.

I've questioned in the past here at BootStrapMe.com whether traditional business plans are even right for bootstrappers.

But Edward's "No Thrill" (could also be no frills) approach is more of a check list mapping out steps for the bootstrapper than a presentation for venture capital. It should be short, maybe about two pages.

Here are his suggestions with my added commentary:

• Explain your business. What is your product or service or the business you are trying to create. Add a mission statement. (A mantra might be better.)
• How will you sell it? (Sales are most important in bootstrapping as a method of generating cash flow.) How will you get your product to customers.
• What will your revenue be? What are your earning potential, three months, six months a year hence. (Don't know how important or possible this is for the bootstrapper but early earnings could give a hint at future revenue.)
• Add some other details. The amount of time you have to put into your venture, whether you have partners and a list of goals might be among these.

Thanks, Edward.

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